IMPACT STUDY
Umniah
1,100+ KPIs on an open, real-time data platform
PRODUCT
Data Fabric and Data Platform
INDUSTRY
Telco
COUNTRY
Jordan
An open platform for daily and real-time decisions
Umniah needed a modern data lakehouse that could replace its legacy warehouse, scale with growing digital channels, and support decisions on data in motion without disrupting the surrounding data landscape.
01 /
Challenge
The operator required real-time decisioning, self-service machine-learning deployment, uninterrupted migration of legacy use cases, stronger data quality, and full privacy compliance. The new platform also had to reduce deployment, maintenance, evolution, and operating costs.
02 /
Solution
Replace the legacy warehouse with an open-source data platform. Process data in motion and expose real-time APIs. Deploy machine-learning models at scale through self-service workflows. Apply masking, access controls, consent, enrichment, and data-quality controls.
03 /
Impact
Cross-functional teams use the platform for daily and real-time insight, while real-time processing and APIs trigger offers based on recent subscriber usage and geographic coverage.
1,100+
KPIs generated across business teams.
Real time
Offers informed by current usage and location.
Lower TCO
Open infrastructure that scales with more channels.